Free Resources

Reports & Industry Insights

In-depth analysis on China market entry topics. Real data, real analysis — not marketing fluff. Completely free, no account needed.

Latest Reports

Free analysis. No account needed.

CosmeticsCompliance

How to Sell Cosmetics in China: NMPA Registration vs. CBEC Exemption

Two regulatory paths, complete cost comparison, timeline estimates, and a decision framework for foreign cosmetics brands.

Read Report → May 2026

E-CommerceCosts

Tmall Global Costs Explained: Deposits, Commissions, and Hidden Fees

Everything a foreign brand needs to budget for on China's largest cross-border e-commerce platform.

Read Report → May 2026

Market EntryChecklist

The Complete China Market Entry Checklist for Consumer Brands (2026)

50 actionable items across compliance, IP, channel strategy, payment, and localization — ordered by priority.

Read Report → May 2026

HealthSupplements

Health Supplement Regulations in China: Blue Hat vs. Cross-Border

Registration pathways, health claims rules, and the CBEC opportunity for foreign supplement brands.

Read Report → Jun 2026

WeChat for Foreign Brands: Official Accounts, Mini-Programs, and CRM

How to use WeChat's ecosystem to build brand presence and customer relationships in China.

Read Report → Jun 2026

Industry Insights

China market snapshots by category.

Each of our four core verticals has unique dynamics — regulatory hurdles, consumer expectations, and channel strategies that work (or don't).

Cosmetics & Beauty

NMPA registration required for domestic sale
CBEC exemption: bypass registration but limited to bonded warehouse model
KOL/KOC seeding on Xiaohongshu drives discovery
Clean beauty trend accelerating among Gen Z

Health Supplements

Blue Hat certification: 12–18 months for domestic registration
CBEC: faster entry, but health claims are restricted
Tmall Global requires specific documentation for supplement categories
Consumer trust hinges on ingredient transparency

Maternal & Infant

Strictest import regulations of any consumer category
KOC recommendations outweigh brand advertising
Xiaohongshu is the primary discovery platform for millennial moms
Product safety certifications are non-negotiable trust signals

Apparel & Fashion

Tmall flagship stores are the de facto home for foreign fashion brands
Douyin livestream commerce drives high-volume, impulse purchases
IP and design protection is critical in the first-to-file China system
Chinese consumers expect localized sizing and styling