About Us

China market intelligence, built for transparency.

The consulting industry runs on black boxes. We think foreign brands deserve better. Independent analysis, modular delivery, and transparent pricing — for everything from market assessment to ongoing operations.

Our Story

Why we exist.

Western consumer brands face a broken information market when it comes to China. Traditional consulting firms charge $150K+ for slide decks that are outdated before they reach your inbox. Distributors control your brand and report what they want you to hear. Freelancers are cheap but unaccountable.

We saw a gap: there's no independent, transparent, reasonably priced service that helps foreign brands honestly answer the question "Should I enter China?" — and then helps them do it if the answer is yes.

WaymarkChina was built to fill that gap. We combine China-native data infrastructure, a standardized analysis framework, and hands-on operator experience. From your first market assessment to running daily e-commerce operations to building long-term brand presence — we're built to help at every stage.

Our Team

People who've done the work.

China Research Lead
Data & Analytics
Multi-year experience operating on Chinese e-commerce platforms. Deep expertise in Chanmama, Tianyancha, and platform-native analytics tools.
Compliance Specialist
Regulatory
Hands-on experience with NMPA registration, CBEC compliance pathways, and ingredient-level regulatory review for cosmetics and health products.
Cross-Border Strategist
Market Entry
Experience helping foreign brands localize for China across consumer categories — from positioning to platform selection to go-to-market planning.
FAQ

Questions you're probably asking.

You're a new company. Why should I trust you with my China strategy?
Fair question. Our expertise comes from real operating experience on Chinese platforms, not from a brand name. We back every claim with source-linked data. And our modular delivery model means you verify quality at each step — approve each module before paying for the next. If Module 1 doesn't meet your standards, you walk away having paid only for what was delivered.
I don't have a China entity or a team. Can you still help?
Yes — that's exactly the scenario our assessment is designed for. We evaluate your market opportunity, regulatory pathway, and channel options first. You don't need anything in place before starting.
How is this different from hiring a consulting firm or a distributor?
Consulting firms give you a PDF and leave. Distributors take control of your brand in China and report what they want you to hear. We sit in between: independent analysis, transparent data sources, delivered as a living digital asset you own. And we can help beyond just the assessment — from e-commerce operations to brand building.
What if I want to stop after Module 2?
You stop. You pay only for Modules 1 and 2. Your deposit is applied against delivered modules, and any unused portion is refunded within 5 business days. Every module boundary is a real decision point — not a theoretical one.
How much does a typical assessment cost?
Typically $3,000 to $8,000 depending on scope and complexity. Each module has a clear fee in your service proposal — you know exactly what each piece costs before you commit. No hidden fees, no mid-project upsells.
What happens after the 3-month refresh period?
Your Living Report's underlying data is refreshed monthly for 3 months after delivery. Before the period ends, we'll reach out. You can extend the refresh service for a monthly fee, or keep the report as-is — it stays accessible via your private link indefinitely.

Ready to explore China for your brand?

Submit a Brief. Get a structured proposal within 48 hours. No commitment until you approve.

Submit a Brief