China Market Intelligence

The world's largest consumer market.
We help foreign brands find their place in it.

Independent analysis. Transparent process. Living reports. Built for Western brands entering China for the first time.

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Shanghai skyline at night
$6.8T
Consumer Market
1.4B
Population
52%
E-commerce as % of Retail
46,000+
Foreign Brands on Tmall
Sources: NBS China 2025 · MOFCOM · eMarketer · Tmall Global
Why WaymarkChina

We solve the problems that keep foreign brands out of China.

China-Native Data
Chanmama, Tianyancha, Baidu Index, NMPA — not Google Trends. Every claim links to a source you can verify.
48-Hour Proposals, 2-Week Delivery
From brief to structured proposal in 48 hours. Full assessment delivered in 2–3 weeks. Not months. Not "we'll get back to you."
No Lock-In. No Surprises.
See the full plan before paying. Approve each module. Stop at any point. Only pay for what's been delivered.
See how we compare to traditional consulting
How We Help

From first question to full China operations.

Whether you need a market assessment, hands-on e-commerce management, or ongoing brand growth — we can help. Start where it makes sense for your brand.

China consumer market
Market Entry Assessment
Evaluate your brand's China opportunity across 6 dimensions: market demand, competition, regulatory pathway, channel fit, consumer positioning, and pricing strategy.
Learn More →
E-Commerce Operations
Store setup on Tmall Global, Douyin, or JD Worldwide. Day-to-day operations, localization, logistics coordination, and performance optimization.
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Brand Building & Growth
WeChat ecosystem, KOL/KOC campaigns, private domain CRM, and content strategy. Turn first-time buyers into loyal customers in China.
Learn More →
View all services and pricing
How We Work

You stay in control. Always.

Every engagement follows the same transparent process — modular delivery, clear milestones, and the right to stop at any point.

1
Submit a Brief
Tell us about your brand and goals. Free, no commitment.
2
Review Proposal
Structured plan with fees. 48 hours for assessments.
3
Modular Delivery
Approve each module before we continue. Stop anytime.
4
Living Report
Interactive HTML with source links. Data refreshed for 3 months.
See the full process with timeline details
Industries

We know your category.

Cosmetics & Beauty
NMPA registration, CBEC exemption, KOL seeding, platform-specific compliance
Health Supplements
Blue Hat vs. cross-border, health claims regulations, Tmall Global requirements
Maternal & Infant
Strict import rules, KOC-driven trust building, Xiaohongshu strategies
Apparel & Fashion
Tmall flagship positioning, Douyin livestream commerce, IP protection
Explore industry insights and reports
Free Reports

Read our analysis. Judge for yourself.

CosmeticsCompliance
How to Sell Cosmetics in China: NMPA vs. CBEC
Two regulatory paths, cost comparison, timeline, and a decision framework for foreign cosmetics brands.
Read Report → May 2026
E-CommerceCosts
Tmall Global Costs Explained
Deposits, commissions, hidden fees — everything a foreign brand needs to budget for on China's largest cross-border platform.
Read Report → May 2026
Market EntryChecklist
China Market Entry Checklist (2026)
50 actionable items across compliance, IP, channels, payment, and localization — ordered by priority.
Read Report → May 2026
View all reports

Ready to explore China for your brand?

Submit a Brief. Get a structured proposal within 48 hours. No commitment until you approve.

Submit a Brief